Home News Nora Petrova, Machine Learning Engineer & AI Consultant at Prolific – Interview Series

Nora Petrova, Machine Learning Engineer & AI Consultant at Prolific – Interview Series

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Nora Petrova, Machine Learning Engineer & AI Consultant at Prolific – Interview Series

Nora Petrova, is a Machine Learning Engineer & AI Consultant at Prolific. Prolific was founded in 2014 and already counts organizations like Google, Stanford University, the University of Oxford, King’s College London and the European Commission amongst its customers, using its network of participants to check recent products, train AI systems in areas like eye tracking and determine whether their human-facing AI applications are working as their creators intended them to.

Could you share some information in your background at Prolific and profession thus far? What got you all for AI? 

My role at Prolific is split between being an advisor regarding AI use cases and opportunities, and being a more hands-on ML Engineer. I began my profession in Software Engineering and have steadily transitioned to Machine Learning. I’ve spent many of the last 5 years focused on NLP use cases and problems.

What got me all for AI initially was the flexibility to learn from data and the link to how we, as humans, learn and the way our brains are structured. I feel ML and Neuroscience can complement one another and help further our understanding of easy methods to construct AI systems which can be able to navigating the world, exhibiting creativity and adding value to society.

What are a few of the biggest AI bias issues that you just are personally aware of?

Bias is inherent in the info we feed into AI models and removing it completely may be very difficult. Nevertheless, it’s imperative that we’re aware of the biases which can be in the info and find ways to mitigate the harmful sorts of biases before we entrust models with necessary tasks in society. The most important problems we’re facing are models perpetuating harmful stereotypes, systemic prejudices and injustices in society. We ought to be mindful of how these AI models are going for use and the influence they are going to have on their users, and make sure that they’re protected before approving them for sensitive use cases.

Some outstanding areas where AI models have exhibited harmful biases include, the discrimination of underrepresented groups at school and university admissions and gender stereotypes negatively affecting recruitment of girls. Not only this however the a criminal justice algorithm was found to have mislabeled African-American defendants as “high risk” at nearly twice the speed it mislabeled white defendants within the US, while facial recognition technology still suffers from high error rates for minorities on account of lack of representative training data.

The examples above cover a small subsection of biases demonstrated by AI models and we are able to foresee larger problems emerging in the longer term if we don’t deal with mitigating bias now. It is necessary to bear in mind that AI models learn from data that contain these biases on account of human decision making influenced by unchecked and unconscious biases. In lots of cases, deferring to a human decision maker may not eliminate the bias. Truly mitigating biases will involve understanding how they’re present in the info we use to coach models, isolating the aspects that contribute to biased predictions, and collectively deciding what we wish to base necessary decisions on. Developing a set of standards, in order that we are able to evaluate models for safety before they’re used for sensitive use cases might be a vital step forward.

AI hallucinations are an enormous problem with any form of generative AI. Are you able to discuss how human-in-the-loop (HITL) training is capable of mitigate these issues?

Hallucinations in AI models are problematic particularly use cases of generative AI but it is vital to notice that they should not an issue in and of themselves. In certain creative uses of generative AI, hallucinations are welcome and contribute towards a more creative and interesting response.

They may be problematic in use cases where reliance on factual information is high. For instance, in healthcare, where robust decision making is essential, providing healthcare professionals with reliable factual information is imperative.

HITL refers to systems that allow humans to offer direct feedback to a model for predictions which can be below a certain level of confidence. Throughout the context of hallucinations, HITL may be used to assist models learn the extent of certainty they need to have for various use cases before outputting a response. These thresholds will vary depending on the use case and teaching models the differences in rigor needed for answering questions from different use cases might be a key step towards mitigating the problematic sorts of hallucinations. For instance, inside a legal use case, humans can display to AI models that fact checking is a required step when answering questions based on complex legal documents with many clauses and conditions.

How do AI employees corresponding to data annotators help to scale back potential bias issues?

AI employees can in the beginning help with identifying biases present in the info. Once the bias has been identified, it becomes easier to provide you with mitigation strategies. Data annotators can even help with coming up with ways to scale back bias. For instance, for NLP tasks, they will help by providing other ways of phrasing problematic snippets of text such that the bias present within the language is reduced. Moreover, diversity in AI employees will help mitigate issues with bias in labelling.

How do you make sure that the AI employees should not unintentionally feeding their very own human biases into the AI system?

It’s definitely a fancy issue that requires careful consideration. Eliminating human biases is almost not possible and AI employees may unintentionally feed their biases to the AI models, so it is essential to develop processes that guide employees towards best practices.

Some steps that may be taken to maintain human biases to a minimum include:

  • Comprehensive training of AI employees on unconscious biases and providing them with tools on easy methods to discover and manage their very own biases during labelling.
  • Checklists that remind AI employees to confirm their very own responses before submitting them.
  • Running an assessment that checks the extent of understanding that AI employees have, where they’re shown examples of responses across several types of biases, and are asked to decide on the least biased response.

Regulators the world over are meaning to regulate AI output, what in your view do regulators misunderstand, and what have they got right?

It is necessary to start out by saying that it is a really difficult problem that no one has found the answer to. Society and AI will each evolve and influence each other in ways which can be very difficult to anticipate. An element of an efficient strategy for locating robust and useful regulatory practices is being attentive to what is occurring in AI, how individuals are responding to it and what effects it has on different industries.

I feel a major obstacle to effective regulation of AI is a lack of knowledge of what AI models can and can’t do, and the way they work. This, in turn, makes it harder to accurately predict the implications these models can have on different sectors and cross sections of society. One other area that’s lacking is believed leadership on easy methods to align AI models to human values and what safety looks like in additional concrete terms.

Regulators have sought collaboration with experts within the AI field, have been careful to not stifle innovation with overly stringent rules around AI, and have began considering consequences of AI on jobs displacement, that are all very necessary areas of focus. It is necessary to string fastidiously as our thoughts on AI regulation make clear over time and to involve as many individuals as possible as a way to approach this issue in a democratic way.

How can Prolific solutions assist enterprises with reducing AI bias, and the opposite issues that we’ve discussed?

Data collection for AI projects hasn’t at all times been a considered or deliberative process. We’ve previously seen scraping, offshoring and other methods running rife. Nevertheless, how we train AI is crucial and next-generation models are going to have to be built on intentionally gathered, top quality data, from real people and from those you will have direct contact with. That is where Prolific is making a mark.

Other domains, corresponding to polling, market research or scientific research learnt this a protracted time ago. The audience you sample from has a huge impact on the outcomes you get. AI is starting to catch up, and we’re reaching a crossroads now.

Now could be the time to start out caring about using higher samples begin and dealing with more representative groups for AI training and refinement. Each are critical to developing protected, unbiased, and aligned models.

Prolific will help provide the best tools for enterprises to conduct AI experiments in a protected way and to gather data from participants where bias is checked and mitigated along the best way. We will help provide guidance on best practices around data collection, and selection, compensation and fair treatment of participants.

What are your views on AI transparency, should users give you the chance to see what data an AI algorithm is trained on?

I feel there are pros and cons to transparency and balance has not yet been found. Corporations are withholding information regarding data they’ve used to coach their AI models on account of fear of litigation. Others have worked towards making their AI models publicly available and have released all information regarding the info they’ve used. Full transparency opens up lots of opportunities for exploitation of the vulnerabilities of those models. Full secrecy doesn’t help with constructing trust and involving society in constructing protected AI. middle ground would offer enough transparency to instill trust in us that AI models have been trained on good quality relevant data that now we have consented to. We want to pay close attention to how AI is affecting different industries and open dialogues with affected parties and ensure that that we develop practices that work for everybody.

I feel it’s also necessary to think about what users would find satisfactory by way of explainability. In the event that they want to know why a model is producing a certain response, giving them the raw data the model was trained on most definitely is not going to help with answering their query. Thus, constructing good explainability and interpretability tools is vital.

AI alignment research goals to steer AI systems towards humans’ intended goals, preferences, or ethical principles. Are you able to discuss how AI employees are trained and the way that is used to make sure the AI is aligned as best as possible?

That is an lively area of research and there isn’t consensus yet on what strategies we should always use to align AI models to human values and even which set of values we should always aim to align them to.

AI employees are often asked to authentically represent their preferences and answer questions regarding their preferences truthfully whilst also adhering to principles around safety, lack of bias, harmlessness and helpfulness.

Regarding alignment towards goals, ethical principles or values, there are multiple approaches that look promising. One notable example is the work by The Meaning Alignment Institute on Democratic High quality-Tuning. There is a superb post introducing the concept here.

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