Every individual’s healthcare journey is deeply personal, even in the event that they have issues that we expect of as common, comparable to back pain or headaches. As an illustration, someone experiencing chronic back pain may additionally have accompanying insomnia, anxiety or lack of mobility. Many have all the above, causing diminished quality of life.
At the identical time, the present healthcare system is fragmented, designed to treat individual health issues in siloes quite than addressing them comprehensively. This approach typically forces patients to cobble together whatever solutions they will find for relief but rarely results in ideal outcomes.
That is why the reply lies with holistic care, and technology now allows consumer health corporations to deliver.
AI is Propelling Consumer Health Toward High-Performance Holistic Solutions
From medication to meditation, consumer health brands are seeing recent, exciting opportunities to support individuals by offering highly personalized care in all points of health.
Pharmacogenomics is one avenue that’s experiencing huge advancements – examining how your genes affect your body’s responses to medications. This kind of precision medicine gives pharmaceutical corporations and physicians the potential to supply customized drug delivery optimized for the person, leading to higher patient outcomes with less trial and error.
AI and ML tools are already helping patients change into more informed. Amazon’s AI-powered voice assistant Alexa is one such tool, aiding users with health-related voice searches and facilitating virtual telehealth provider consultations. Moreover, pharmaceutical giant Roche Diabetes Care has used the facility of virtual assistants to introduce Sulli the Diabetes Guru. This voice-activated assistant helps those with Type 2 diabetes manage the condition more effectively. Sulli’s advice is predicated on scientifically validated medical data, offering a comprehensive, easy-to-understand resource for anyone recent to a diabetes diagnosis.
These advancements are just the start of what technology-fueled holistic care can appear like.
Technology Provides Greater Visibility
AI and machine learning may give brands a deeper, more complete understanding of what customers truly need from their healthcare.
Corporations can now analyze an individual’s DNA and microbiome to discover nutrition gaps and other easy-to-miss deficiencies that would contribute to fatigue, hair loss or chronic aches.
This type of AI-powered individualized evaluation might be found with brands like Inside Tracker, which utilizes 48 blood biomarkers to supply insights into how one can best optimize everybody’s health. Other corporations like Nutrigenomix use genetic testing to assist determine how an individual’s genetics affect their performance, heart health, fertility and overall body composition.
The flexibility to supply easy tests that may deliver potentially life-changing results is a unbelievable opportunity to realize a broad user base and get deep, meaningful user insights.
Consumer-Centricity Drives Product Innovation
For consumer packaged goods brands, innovation is a critical ingredient for growth. Taking a consumer-centric view opens a wider spectrum of innovation opportunities while making a sustainable competitive advantage.
As an illustration, a pain brand may need a full product catalog addressing several types of pain. Nonetheless, pain victims have many related issues this brand could help alleviate. This opens the door to broadening the brand portfolio to satisfy additional needs and create a deeper reference to that consumer.
A logical next step is enhancing the physical product offering with digital overlays to supply additional support or enable higher outcomes from using the physical products.
Smoking cessation brand Nicorette is taking this approach. Research shows that it takes an average of seven attempts before a smoker can truly quit, though some may fail at much higher rates. Nonetheless, offering as much comprehensive, holistic support as possible gives smokers a much better likelihood of successfully quitting.
Besides providing a variety of physical products, Nicorette now offers an app that teaches smokers recent behaviors at their very own pace, helping them manage and reduce nicotine cravings over the long run until they not need Nicorette products
Retail Can Play a Major Role
Retailers even have a serious opportunity to curate holistic solution sets for purchasers. Most organize products by category, so solutions could also be spread across multiple aisles and behind the pharmacy counter. This implies customers must do loads of legwork to search out treatments for issues like chronic pain and its comorbidities.
Retailers can delight customers by curating their offerings for convenience and ease. These solutions might be delivered by bringing a digital overlay to the retail experience, offering virtual consultation tools with product suggestions across an array of interrelated issues. This approach offers the form of support that creates deep brand loyalty and creates’ competitive advantage.
Holistic Care Opens Doors For Powerhouse Partnerships
Collaboration is the important thing to enhancing brand loyalty, cultivating a sustainable competitive advantage and constructing higher solutions that add real user value. By choosing partnerships specializing in boosting a person’s overall well-being as an alternative of only treating isolated issues, brands can create transformative experiences to raise the industry.
A recent example is Unilever’s partnership with gut microbiome researchers at Holobiome. The brands are working together to discover food ingredients that would goal the gut-brain axis to enhance mental well-being, which could profoundly impact how we treat mental health.
Pharmaceutical giant Bayer is a serious manufacturer of girls’s health products. They’ve partnered with Pollie, a startup with a mobile app helping women manage complex conditions like PCOS. That is an ideal example of how bringing a digital overlay to a physical product delivers higher patient outcomes.
Technology is Empowering a Holistic Future
Leading consumer health giants are already embracing integrating physical and digital health solutions to supply a more holistic healthcare approach, and AI is taking a chief role on this evolution.
Brands which have yet to enterprise into AI-powered holistic care are missing out on a critical opportunity for innovation and growth. Merely existing as a product on a store shelf makes a brand at risk of being replaced. In such a fast-paced and changeable industry, it’s critical to an organization’s success to ascertain an indispensable role in consumers’ on a regular basis lives with a multifaceted experience.