Being a Chief Technology Officer (CTO) of a fast-growing AI company, Pixis, my team and I are continuously striving towards answering one key requirement: How will we proceed to democratize AI for the industry we serve – the expansion marketing sector?

At Pixis, we’ve at all times had conversations about what it means to actually ‘democratize technology’ for our users every step of the way in which. These conversations have led to products that require zero technical expertise, it’s an entire marketer’s product. Once we began, back in 2019, we noticed how the term ‘democratizing AI’ was used continuously yet the technology itself would still require experts and engineers to make use of it. Right from the mixing of AI into the marketing stack to utilizing the tech to its maximum potential – it required an entire mixture of technical experts. Thus began our journey to actually catalyze an industry-wide paradigm shift that will see marketers directly leverage the potential of AI by themselves. 

One in every of the larger challenges of integrating AI into business is the implementation process itself which we noticed was taking 2-3 weeks. With nearly 70% of corporations reporting a lack of expertise of implementing AI, we acknowledged the necessity to make the method easy and intuitive. We solved this challenge by delivering our AI infrastructure through a technique so simple as downloading and installing a plugin, bringing integration times right down to minutes from weeks. I really consider that the goal of each marketing AI company have to be to make sure the products are directly usable by the expansion marketers themselves. Whether it’s to leverage the powers of natural language processing (NLP) models or more complex algorithms to predict one of the best strategies for all-round performance and bid-budget optimization – our customers must have the opportunity to simply work the product no matter their familiarity with data science. 

AI technology must be designed in a way that’s easy to make use of, even for those with out a background in data analytics or programming. This might mean developing a straightforward drag-and-drop user interface (UI) so anyone can input data and interpret results. Codeless AI infrastructure combines artificial intelligence with intuitive, user-friendly interfaces allowing marketers to harness the ability of AI without the need of coding skills.

A codeless AI infrastructure also addresses other barriers to democratizing AI.

• Transparent Processes: Codeless AI marketing tools may be programmed to obviously explain how they work, what data they use, and the way they arrive at their results, just as Pixis AI does. This lack of transparency can often scare away potential users who’re unsure of how AI will affect their marketing activity, or how the AI arrived at a specific suggestion. Over 60% of companies deem ‘trust in AI’ as a critical roadblock, and codeless AI marketing tools prioritize transparency by implementing explainable AI (XAI) algorithms that outline the decision-making process, fostering trust within the technological process and outcomes, tackling this persistent concern over AI “black boxes”.

• Data Privacy Compliance: Implementing encryption, anonymization, and robust access control layers in the information pipeline is crucial. The dearth of coding required by marketers in codeless AI tech doesn’t mean lesser compliance with data privacy. Codeless algorithms may be made to remember that international data standards reminiscent of the General Data Protection Regulation (GDPR) are imperative, and commit to securing and respecting any sensitive data entrusted to their AI platform.

• Inexpensive AI Solutions: Advanced AI technology that requires specialized expertise and experts may be expensive, making it inaccessible for a lot of businesses. Purpose-built codeless AI solutions can bring down costs significantly and deliver higher ROI just by virtue of being developed to effortlessly solve the precise challenges that a customer is seeking to overcome. Moreover, there isn’t any cost to upskill the workforce to work with AI or usher in an AI tech specialist. This cost-effective, powerful AI solution opens up the market to AI by making it inside the reach of startups and established corporations alike.

Nonetheless, I acknowledge that one could argue that a marketer will want to do so much more with an AI solution than what it allows. That is where I consider the truly exciting part is available in. Today, as a part of our AI infrastructure, we also open access to AI playgrounds where marketers can invite data scientists and other technical experts on their team to collaborate and customize models for his or her specific purposes. Thereby enabling Business-As-Usual prioritization together with product experimentation. This is really where the ability of democratization lies, where tech providers empower users to mold the product and safely leverage or customize the product beyond its initial offerings. 

We have a look at the democratization of AI in marketing not as a challenge to beat, but as an exciting journey that we’re on. It’s our vision that AI shouldn’t be held as an ‘exclusive privilege’, but an accessible tool that adds tremendous value to businesses of all sizes, delivering unparalleled ends in the hands of each marketer.

About Pixis

Pixis is a no-code AI platform helping brands scale all facets of their marketing and augment their decision-making in a world of infinitely complex consumer behaviour. The corporate’s codeless AI infrastructure delivers over 200+ proprietary AI models that provide marketers with robust plug-and-play AI products – from campaign optimization to creative asset generation – without having to write down a single line of code.